Shinamo Moki are an electronic duo born in a small Sussex town but based in London, Inspired by 90’s anime, Japanese contemporary art, and nature, the synth sorcerers make music that could easily serve as a soundtrack for late night lucid dreaming.
Whilst being in touch with the world around them, the Internet is one connection that pushes the group forward and inspires them even more, with band mates Auryn and Felix communicating solely online whilst Felix studied in Japan.
Though the pair bounced ideas around during the time he was away, frontman Auryn suggests, “we could have easily created
music solely online, but we were both pretty busy with our studies”, Auryn even credits the net for providing, “everything you need in an instance, there are so many ways to communicate, voice your opinions and learn”.
Despite having a clear vision in terms of sound and aesthetic, the band feel uncomfortable with the idea of pushing feelings on to listeners, “I’d rather they have their own personal interpretations of the music, I think that the absence of lyrics in the music helps listeners relate and interpret it however they want to. Our philosophy is to make music for everyone to enjoy”.
Their sound may be open to interpretation, but the band has a clear visual identity. At the time of Shinamo Moki’s conception, none of the group had visited Japan before, but the country has so clearly influenced every facet of the project. Auryn believes that to succeed as a musician you have to consider more than just the sound of a track, “There’s just so much great music being made and with everything being so easily accessed it’s hard to get heard by the right people, so make sure you’re aware of the types of audiences and ‘scenes’ who will appreciate and share your music and aim to reach out to them.”
Although the project is still relatively young, Moki’s members have plenty of advice for those yearning to follow in their footsteps, especially when it comes the particularly painful experience of being rejected by an artist you admire, “When wanting to collaborate with someone, just give them a friendly message, make sure its personal and make sure to give them an option to hear your music. If they like it then they’ll get back to you. If they don’t then they’re either busy or just aren’t into your sound but don’t let that knock you down. Different people have different tastes in music. Keep doing what you’re doing if you enjoy doing it.” We’ll take that as an open invitation to spam their inbox, then.
Words by Ione Gamble.
Interview by Kayla Martinez.