Jenn Lehwald’s Guide To Creating A Guide For Polyester
Make it stand out
Jenn Lehwald is the Social Editor at Polyester. For the last six months she’s been bringing her unending skillset to make each and every on of Polyester’s social touchpoints look beautiful and brilliant. Instagram? She does it. TikTok? She’s got it, Threads? We’re working up to it, but soon.
But Jenn isn’t just a social media maven, she’s also a human complete with her own sets of wants, needs, and desires. Originally from Toronto Canada, for the last six years she has been living in South East London - where she hangs out and hopes for sunnier days.
With her prowess for whipping up the most dreamy content, she is the world’s defining voice for this topic. Here’s Jenn Lehwalds’s Guide to Creating a Guide for Polyester.
Pick A Good Topic
The ideal guide topic is something that is applicable for our audience. Not everyone will have the same creative budgets, so finding something that can be utilised at every level is key. Another way to think about this is: not everyone will be able to film a music video with as big a budget Lady Gaga - and so we wouldn’t ask her to write about this - but, we could still ask her about how she conceptualises the concepts for these videos, where her ideas come from, and how she develops them - something than people at every budget and experience level can learn from.
Have A Fun Call With The Team
After you’ve picked a topic with the Polyester interview, we’ll jump on a call for a 30 minute interview. During the call, we’ll ask you questions to find out all your expertise. In terms of format, it’ll be just like any other interview - we’ll prepare questions that will help guide the conversation, but if you have any points that you know need to be included, you’ll have time to flag that too. There’s no preparation required, but if you think about the advice you wish you’d been given - that’s a great way to start thinking.
Provide Your Endless Wisdom
The main goal of writing a guide is taking the amazing information inside your brain, portion it out into neat, ready-to-eat, bite size pieces for our audience. We’ll make that the easy job in the world for you by asking you questions - all you’ll have to do is chat to us, providing us with your natural, inherent, endless font of wisdom in the effortlessly charming way that you always do. In return, we’ll write it up into an article that makes you sound as incredible, witty, intellectual, and stunning as you are.
Make A Social Video
When the guide is written, the Polyester team will write you a script for a video just like this one. All you’ll have to do is set up a camera and read the script - and we’ll turn it into something that looks like this. For best results, make sure that you’re in a bright room with a camera on you - front facing, or having a friend help you record. If you have a mic that’s great, but as long as the room is quiet you’ll be grand. After that, we’ll edit it into a beautiful style, with graphics and stickers that will make your video pop even more, if that’s possible.
Celebrate a Perfect Guide
After you’ve made the social video, the guide is complete! Now comes your biggest job, to sit back, relax, pat yourself on the back and celebrate a perfect guide. T’was as if it were written by Shakespeare himself - or maybe Paul Mescal playing Shakespeare. Think about the thing that makes you happiest - maybe it’s a chocolate cookie, maybe it’s a long bath, maybe it’s a glass of red wine - and say to yourself: I deserve this today. Because, you know what, by heck you do - by blooming heck you do.
Tell All Your Friends
But self-celebration isn’t enough - you also need the praise of friends! So make sure to tell everyone you know that you are a Polyester guide girl. You can post it on your stories, take out an ad in your local newspaper, buy ea billboard in the middle of times square - anything to make sure that you get the praise that you deserve. Deserve and need.
