Why Kim Kardashian’s Pubic Wigs Are So Depressing

2025 has been the year of the pube, from bushtok going viral for promoting an overgrown mon pubis to the sold out SKIMS merkins that Kim Kardashian launched last week, we can't stop talking about our intimate hair - or lackthereof.

While some point to the Margiela couture show last year that promoted fake pubic freedom for the rise in intimate hair's popularity in the zeitgeist, this week's episode looks at the wider implications that the Kardashian pube thong represents. Tackling the fashion week shows that limited body types and compromised movement for models alongside the lingerie launch, hosts Ione and Gina ask whether there's been a worse time for feminism in fashion.