Photographer Co-Producer, Editor and Retoucher: Noa Lesche | Talent/ Co-Producer: Ben Buecken | Videographer: Ani Sobura | MAUH: Angelique Waltenberg | Stylist Assist: Johana Neduchalová | BTS: Charlotte Kab | Photo Assist: Nora Fischer, Sade Dzhambekov
Special Thanks to: Delight Rentals, Tennis-Club Tiergarten and Joost Beyer
This editorial explores how representations of California and ideals of American femininity have shaped the way gender is understood and explored through pop culture. The editorial examines the relationship between identity, femininity, and the cultural expectations attached to the Californian ideal. It also considers how these ideas continue to evolve within contemporary culture, echoing conversations emerging through music and artists such as “Aint In LA.”
Rooted in politically driven fashion imagery, the project extends beyond the editorial itself, with an accompanying fashion film currently in development that offers a behind-the-scenes perspective on the creative process.
