Las Brujas is the Editorial Reclaiming the Witch as a Figure of Radical Imagination
Creative Direction & Photography: Frederike Wetzels | Postproduction: Alejandra Duarte | Styling: Desiree Luval | Food Styling: Natasha Vanelzen | MUAH: Darien Schatz | MUAH: Caro Jaimes | Model: Alana Díaz | Model: Marcela Velmur, Güerxs, Yov Mizuno, Andrea Salas, New Icon, Fashion Showroom: Ophelia, Studio: Mond Studio, Photo Assistants: Manolo Martínez, López, Julian Krischker, Timo Wagner
Historically, the witch has been feared and persecuted for being too visible, too knowing, too excessive, too sexual, too free. In Las Brujas, she becomes all of these things. Reimagined as a figure of transformation, desire and self-invention, the witch becomes the author of her own mythology.
Through hyper-saturated fashion imagery and surreal food still lifes, Las Brujas constructs a world suspended between fantasy, ritual and performance. Pierced fruits become spells, cocktails become elixirs, ice cream becomes potion. Gloss becomes armour, colour becomes charge.
The series explores the seductive pleasure of being bewitched and of bewitching others. Drawing from camp, queer aesthetics and magical folklore, fashion and food merge into a world of indulgence—a space where fantasy becomes agency.
Created between Mexico City and Berlin, Las Brujas is a collaborative work shaped by FLINTA and queer perspectives. The project reclaims image-making as an act of authorship: to construct one's own image is to claim visibility on one's own terms—and with it, the power to shape the narrative.
